Digital & Content
Marketing
My name is Cambry and I'm an experienced digital marketing specialist with a focus on campaign analytics. I excel in designing and executing digital marketing strategies for various industries, emphasizing brand awareness and engagement for both B2B and B2C. My expertise includes analyzing market trends, consumer needs, and competitor initiatives to drive targeted social media campaigns for business growth. I have successfully built positive client relationships, implemented organic/nonorganic growth content strategies, and specialized in staying updated with evolving technologies and trends. My skillset encompasses lead generation, campaign analytics, SEO content strategy, and overall content management for effective communication and engagement.
Lead Generation
Campaign Management
Affiliate Marketing
Content Creation
My Expertise Includes
Digital Strategy and Planning
Content Creation and Copywriting
Develop digital strategies that aligns business goals by identify the right channels and tactics to reach targeted audiences and drive growth.
Develop compelling content that resonates with targeted audiences. From blog posts to social media updates to email newsletters, and Press Releases, I help businesses tell their brand story in a way that engages and inspires.
Social Media Advertising
I specialize in creating and managing social media advertising campaigns that drive results. From Facebook to Instagram to LinkedIn, I help businesses reach their targeted audiences and achieve business objectives.
Search Engine Optimization (SEO)
I help improve website's visibility in search engine results pages (SERPs) through targeted keyword research, on-page optimization, and link building. My goal is to help businesses attract more traffic, generate more leads, and grow their business.
Analytics and Reporting
I believe in data-driven marketing, which is why I use advanced analytics tools to track and measure the success of our campaigns by providing regular reports and insights to help optimize marketing strategy and achieve business goals.
Strategy & Operations
I help develop and execute a winning marketing strategy to achieve goals. Whether it's with digital marketing, content marketing, or branding.
About Me
I am an analytical professional with experience in designing, developing, and executing social media marketing strategies aimed at elevating brand awareness and engagement. I have been instrumental in creating captivating content to market the product/services and increase followers/audiences for various B2B, B2C, retail, finance, and food & beverage industries. I am adept at analyzing market trends, consumer needs, and competitor initiatives to formulate and implement targeted social media marketing campaigns with a keen focus on accelerating business growth. I have successfully cultivated and nurtured positive relationships with key clients to identify strategic business needs and deliver mutually beneficial solutions. I have a proven ability to build, train, and lead social media marketing campaigns for completing assigned projects within strict time and budget constraints while delivering exceptional customer service.
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As digital marketing continues to grow and change, I implement those changes and trends with organic/nonorganic growth content strategies that drive engagement through every platform. Other focus areas include driving conversions, increasing KPIs, competitive analysis, SEO content strategy, and reporting for greater organic reach and positioning.
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Acting as both a thinker and doer, some of my specialized skillsets include:
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Staying up-to-date with current technologies and trends in social media & marketing, design tools, and applications – as trends and technologies are constantly changing.
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Create and implement digital strategies that showcase a strong understanding of consumer behavior, lead generation, and converting campaign funnels for assigned clients.
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Support overall content strategy, including the creation of goals, approach, positioning, brand management, creative development, and overall communication and engagement.
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Analyze social media profile analytics to better target specific audiences and boost engagement with an organic/paid approach.
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Design, develop and implement a custom social media strategy and follower engagement that organically builds a follower base while achieving business goals and objectives.
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Create, implement, and manage search engine optimization efforts & strategies, including reputation management.
My hobbies outside of work include boxing, pilates, yoga, listening to podcasts, gardening, reading, and playing tennis or pickleball.
My Skills
Hard Skills
Microsoft Office Suite (Excel, PowerPoint, Word, Outlook), Google Suite (Docs, Sheets, Slides), Social Media Advertising (Facebook, Instagram, Twitter, LinkedIn, YouTube, Pinterest, TikTok), Salesforce Marketing Cloud, Datorama, SEM, SEO, SMS, PPC, CRM, Media Buying, Google Analytics, User Acquisition, Campaign Manager, A/B Testing, B2B, B2C, Meta Business Suite, Copywriting, Asana, Canva, Adobe inDesign, WordPress, HubSpot, SEMRush, eCommerce Marketing, Performance Marketing, Quality Assurance, Market Research, Email Marketing, Qualitative & Quantitative Data, Affiliate Marketing, Periscope, Looker, Ad-Hoc Reporting
Soft Skills
Detail-Oriented, Goal-Oriented, Highly Organized, Problem Solver, Creative Thinker, Verbal & Written Communication, Result Driven
Affiliate Marketing
I have the pleasure of reporting on top influencers profiles for LTK. Some of the reports include gathering metrics for GIC, conversion rate, click outs and top products.
Influencers include:
Dede Raad, Amy Jackson, Dani Austin, Becky Hillyard, Claudia Franks, Jennifer Reed, Sarah Knuth, Hollie Woodward, Ryan Omiya, Kasey Dixon, Emily Hertz, Brooke Jensen, Kathleen Post, Stylin by Aylin, Rachel Parcell, Debra Lee, Tia Booth, Susie Wright, Chloee Huseman, Jennifer Adams, Leigh Williams, Shea Mcgee, and Jennifer Mandriota.
